Tips And Tricks For Pay Per Click Management

When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing or management strategy? Looking from all the recent insights, one trend is clear that it’s going to be a huge year for mobile and social advertising. New social networks have released advertising features, helping brands connect with more customers and share their story.

But that’s not all. Take a look at the expert's’ top tips for pay per click management

1. Mobile PPC

In 2017, more people searched for mobile devices (phones and tablets) than from desktop computers. In other words,the growth in pay per click advertising is happening is driven almost entirely by mobile device usage.

With the added impressions from mobile searches, it’s more important now than ever before to make sure your campaigns are optimized for mobile searchers:

2. Audience Targeting and Remarketing

One of the biggest changes observed in Pay Per Click management in 2017 is the announcement of Customer Match, allowing PPC marketers to target customers in AdWords using their emails. Combined with mobile advertising, remarketing is a powerful tool. Now, you're able to remarket to searches specifically based on the device they’re using to search.

3. Pinterest Ads

Not recently but Pinterest when unrelieved a new feature that lets the brands upload and schedule promoted pins in bulk. Not only does this open up Pinterest ads to a broader audience, but it allows advertisers to reach consumers based on keywords, a feature not included in Facebook ads.

This makes a shift in social media advertising, from more traditional native ads to a targeted keyword-word based ads. The result is that marketers can create better-targeted, higher quality ads that are relevant to the users they serve, and consumers can make more informed buying decisions.

4. Ad Extensions

Just recently, Google GOOGL +0.11% announced that ad extensions, those bits of extra information attached to your ads, are contingent upon ad position. Only those ads in the top spots will be able to use ad extensions and thus reap their benefits.

If you go through the trouble to reach the top 3 (or 4) spots in Adwords and Bing, then you’re missing out if you don’t implement ad extensions on your ads.